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Host a Color Confidence Workshop for the women you serve who are healing from crisis or's completely FREE!


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What is the Women Matter Initiative?:


Why we started WMI:

The Women Matter Initiative (WMI) was created after Style by Color founder, Shari Braendel, recognized the impact her workshop had on a Texas nonprofit that served victims of sex-trafficking. The  workshop provided the women with a sense of dignity and confidence. This inspired Style by Color to extend its services to nonprofits worldwide.


What we offer:

Women Matter Initiative works in conjunction with nonprofit organizations to serve women healing from crisis or distress. Through the program, WMI Ambassadors provide FREE Color Confidence Workshops to nonprofits that serve women who are recovering from traumatic experiences such as the following: Crisis Pregnancy, Human Trafficking, Sex Trafficking, Addiction Recovery, Domestic Violence, Suicide Survivors, Homelessness, and Cancer Support.


How it works:

During the Color Confidence Workshop (live or virtual), the women will participate in an interactive session that includes a customized color analysis. Through these workshops, we aim to teach women how to dress with confidence and dignity, be encouraged and most of all, have fun!

Our Ambassadors have a special heart for ministering to women! Each one has gone through extensive training to learn just what to say and how to say it to encourage the women you serve.



  • " I love being an ambassador because this is something I can do to minister to women who may be hurting, overwhelmed, or insecure. Everyone deserves to feel loved and valued and the WMI program addresses this perfectly." -Joy Van Zuiden, Women Matter Initiative Ambassador
  • “Style by Color impacted me on a deep, emotional level, allowing me to heal from emotional wounds caused by a traumatic experience in my past. My hope is that the Women Matter Initiative will help these women be able to do the same,” -Melissa Cline, Women Matter Initiative Co-Director
  • “The suffering and challenges many women face are unbelievable and quite honestly horrifying. Coming alongside these beautiful creations to express love, identify their true beauty, and provide hope in their future is a humbling privilege.” -Jennifer McAlexander, Women Matter Initiative Ambassador

Our Amazing WMI Co-Directors

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 Melissa Cline

I live in Margate, FL with my husband of 11 years. I first discovered Shari Braendel of Style by Color in 2014 when I happened across Shari’s book “Good Girls Don’t Have to Dress Bad” at my church bookstore. Shari’s book and ministry impacted me on a deep level, helping me heal from the emotional wounds of my past. Wanting to make a difference in other women’s lives the way Shari impacted mine, I left my career as an environmental chemist and became a Certified Christian Image Consultant in 2016. When Style by Color started the Women Matter Initiative in 2018, I was thrilled when asked to be a co-director for the initiative. There, I have been able to use my passion and certification to help women healing from crisis or distress.

Sally Luebben

My husband and I live in beautiful eastern Washington. We have 5 grown kids, 3 kids-in-law, 10 grandkids, and one great-grandchild. I love using fashion and faith to help women of all shapes and sizes feel uplifted and wholly beautiful. This is what led me to become a certified Christian Image Consultant in June 2016. In addition to being the Member Service Manager for Style by Color, I'm also on the Style Squad and own an online boutique based on Color Code and the Closet Outfit Planner. One of my favorite things as a CIC is being a Co-coordinator for the Women Matter Initiative. Working with Ambassadors and non-profit organizations to help women healing from crisis reflect the beauty God created within them makes my heart happy!

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Sign Up to Learn More

We are very excited to learn more about your organization so we may serve you! Once you fill out the form, Sally or Melissa will contact you to share next steps.

We want you to be happy! Need assistance? Email our Chief People Officer: [email protected] 

Commonly Asked Questions